We spend a lot of time providing clients with valuable information about diamonds and how characteristics like cut, carat, color and clarity affect the look and value of your stone. In the diamond industry, these are also commonly known as the "4 C's" but we've added one more important "c" to this list, certification.

At ADX, our mantra is "Knowledge is Power" and we want to share our knowledge of the "5 C's" with you before you make your investment. Our mission is to create a more transparent, ethical and personalized diamond and jewelry experience.

We're committed to ensuring that you have the right information and have as much knowledge as possible about diamonds and then, once you fully understand the diamond "5 C's", you can use them to your advantage.

The 5 'C's of a Diamond


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