Knowledge is Power

Welcome to the ADX Learning Centre where "Knowledge is Power". Whether you buy your diamond from us or someone else, we want to give you as much information as we can before you make your purchase. Diamonds are a big ticket item so it's important to know what you're paying for.

Diamonds 101 - Learning All About Diamonds

It's often said that beauty is in the eye of the beholder, however, beauty might also be misleading.

So which diamond should you buy?

To answer this important question, we'll need to identify your needs and desires, then, we'll give you the skills and knowledge that you'll need so that you can choose the perfect diamond for your style and budget.

We firmly believe that "Knowledge is Power" - an educated consumer is the best kind of consumer.

If it's your first time buying a diamond - and even if it's not - learning about diamond characteristics is important. By being better informed, you'll be able to ask smarter questions (at ADX or elsewhere), make smarter decisions and get better value for your money on what will likely be a long-term purchase.

To make things simple, we've developed a series of videos so that anyone can identify the unique characteristics that will maximize the brilliance, beauty and value of your diamond.

Start right now by learning why diamond education is so important

Once you've watched our videos (and even if you haven't), one of our diamond experts can further guide you through diamond education and purchasing process in person when you book an appointment with us.

We also encourage you to refer to our Top 10 Mistakes When Purchasing a Diamond information guide for further tips on how to avoid any potential pitfalls when selecting a diamond.

Learn about the Anatomy of a Diamond


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