The Alberta Diamond Exchange family is comprised of a group of talented and passionate individuals who have extensive knowledge of fine jewelry and the diamond industry, a varying range of skill sets, diversity, and who continuously crave knowledge so that they can continue to be some of the best in the fine jewelry and diamond industries. We are proudly recognized and accredited by the Gemological Institute of America (GIA).

An Idea Was Born

Alberta Diamond Exchange was inspired by our founder and President, Darren Martin. After over 30 years of working in the diamond retail industry with some of North America's largest jewelry chains, Darren saw the need to educate clients about the diamond industry and give them the tools to make an informed decision before purchasing a diamond.

As a result, Alberta Diamond Exchange was established and Darren's quest for a transparent diamond purchasing experience was realized when we opened our doors in 1999.

We operate with a unique business model as an appointment-based boutique jeweler in an inviting office setting. We do not believe in traditional high-pressure sales tactics; instead we promote our “Knowledge is Power” philosophy to help you select the right piece for your style and budget. During your initial visit, we offer you a one-hour complimentary education and custom design consultation.

The ADX Experience - "A Client is Forever"

At ADX, we know that your time is valuable so when you visit us, we want to ensure that you have a productive, informative and enjoyable experience.

When you step through our office showroom doors, you won't believe the exceptional diamonds, magnificent gemstones, incredible jewelry and unique timepieces from top Swiss watchmakers that we carry.

We treat every client like a close friend and family member, welcoming them into our inviting atmosphere. We offer you more than just fine jewelry and timepieces, we offer you an unparalleled level of service, trust and expertise that our competitors simply can't match.

Our Story

Alberta Diamond Exchange
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