Avoid These Mistakes When
Buying an Engagement Ring

An engagement ring is the quintessential symbol of love, and the ring you propose with should be one that lasts a lifetime. At Alberta Diamond Exchange, we’re here to guide you along as you make your decision.

Mistake #1

Buying a Diamond Without Understanding Its Characteristics

Diamonds possess some key characteristics which set them apart from other precious gemstones. Becoming familiar with these characteristics will enable you to prioritize your needs and desires with confidence and make your decision with ease.

You’ve probably heard about the 4 C’s of a diamond (colour, cut, clarity, and carat). Did you know that a diamond actually has 5 C’s? While most people have heard about Carat, Colour, Clarity and Cut, Certification is one of the most important C’s. Buying a certified diamond ensures that you are getting an accurate and impartial grading of that diamond and you can be assured you’re getting what you pay for.

To understand a little more about diamonds, have a read through our Diamonds 101, or contact us today to book your diamond education consult.

Mistake #2

Buying a Ring While Sacrificing a Meaningful Experience

Finding the perfect engagement ring should be a fun expression of your love. The trick is to find someone just as passionate about this engagement ring as you are.

At Alberta Diamond Exchange, our difference is your experience. We believe that A Client is Forever, and the care and attention given to each client reflects that.

We are all passionate and driven individuals who have extensive knowledge of fine jewellery. Whether you’re looking to create your own custom designed engagement ring, or need a little assistance understanding diamonds, we’re here to help.

As a local business, we pride ourselves in our after-sales service. At ADX, we are here to take care of all your needs long after the sale is complete. Contact us today and we’ll help you find the perfect ring.

Mistake #3

Buying a Brand Name or
Mass-Produced Ring

You’ve found someone special and unique. It’s important to make sure that you buy an engagement ring that mirrors that.

While our showroom is always stocked with beautiful pieces to match any style or budget, we also work with our clients to create sentimental custom jewellery. Our design consultants have access to many diamonds, precious gemstones, and other jewellery components. Our custom goldsmiths work with the utmost precision to ensure the finest details are perfect.

We offer our clients the finest diamonds, gemstones and jewellery. At ADX, we provide the highest level of craftsmanship, attention to detail, and overall experience for every client.

Mistake #4

Buying a Ring That’s Not
Responsibly Sourced

Environmental responsibility and conflict-free jewellery is an important part of buying an engagement ring. You care about your soon-to-be fiancé and want to ensure a sustainable future for both of you.

As a company, we strive to reduce our carbon footprint on the environment and are committed to reducing the demand for newly mined metals. ADX is committed to protecting the environment and sourcing our precious metals responsibly. Sustainability matters to us, so we only use recycled and re-refined precious metals.

We also sell certified diamonds and guarantee that we have taken all necessary steps to ensure that every diamond we sell has been ethically sourced.

Mistake #5

Buying the Wrong Ring

Your soon-to-be fiancé has dreamt about getting married their whole life. They’ve imagined the proposal, the ring, the flowers, and every other element of this monumental occasion. That’s a lot of pressure to put on one little ring!

At Alberta Diamond Exchange, we understand the importance of choosing the perfect engagement ring. Whether you choose a beautiful engagement ring selected from our showroom, custom design an engagement ring, or propose with a promise, you want to be confident in your decision and we’re here to guide you.