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15% Off In-Stock Engagement Rings

Thinking of Buying a Diamond Online? Read This First.

When it comes to purchasing a diamond, many buyers rely on the 4Cs: Carat, Cut, Color, and Clarity. While these are essential factors, they only scratch the surface of what you need to know to make an informed purchase. Here’s what you should consider before buying a diamond online.

Beyond the 4Cs

Cut Quality

Even among diamonds graded as “Excellent Cut,” there can be significant variations. Factors such as depth, table percentages, crown and pavilion angles, and the thickness of the girdle all affect how a diamond handles light, and subsequently, its sparkle.

Fluorescence

This is another critical factor that can influence a diamond’s appearance and price. Some diamonds fluoresce under UV light, which can either enhance or detract from their appearance depending on the intensity and color of the fluorescence.

Proportions and Inclusions

Understanding the specific characteristics of a diamond’s proportions and inclusions requires more than just a high-resolution image. A trained eye can discern subtle details that impact a diamond’s overall appeal.

The Value of Expertise

Online retailers often do not own their inventory. Instead, they list diamonds from various suppliers, which means you might be viewing stones that have been passed over by in-store jewelers due to unfavorable characteristics. A local jeweler, on the other hand, provides personalized service and expert advice, ensuring you get a diamond that truly shines.

What Your Local Jeweler Can Offer

Personalized Service

Your local jeweler can offer one-on-one consultations, helping you understand every detail of your potential purchase. They can also provide expert advice on how different diamond characteristics work together.

Aftercare and Maintenance

Regular maintenance is crucial for keeping your diamond jewelry in pristine condition. Local jewelers offer services such as claw checking, rhodium plating, and resizing, ensuring your diamond remains secure and dazzling.

Recommendations

  • Build a Relationship: Purchase from a jeweler you like and trust. A good relationship with your jeweler can enhance your buying experience and provide ongoing support.
  • Educate Yourself: Take advantage of one-on-one consultations and learn as much as you can about diamonds.
  • Prioritize Quality: Don’t be swayed by deals alone. Ensure the diamond meets all your criteria for quality and aesthetics.

 

Buying a diamond should be a joyful experience. With the right guidance and knowledge, you can find the perfect stone that fits your budget and exceeds your expectations.

Consult with a Local Calgary Jeweller to Purchase a Diamond

If your local to Calgary, book an appointment at Alberta Diamond Exchange to find your perfect diamond. 

If you are not local, feel free to give us a call to schedule a virtual consultation. We can help! 

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