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Who We Are

The Alberta Diamond Exchange family is a group of passionate and driven individuals who have extensive knowledge of fine jewellery and the diamond industry. With a varying range of skill sets, we continuously crave knowledge and are proud to be recognized and accredited by the Gemological Institute of America (GIA).
Our History

After working in the jewellery industry with some of North America’s largest retail chains, our founder and president, Darren Martin, saw a lack of transparency for consumers. Darren realized the importance of educating clients to help them make an informed purchase. As a result, Alberta Diamond Exchange was established in 1999, where every client is given a transparent purchasing experience.

The ADX Experience

At Alberta Diamond Exchange, our difference is your experience. When you walk through our doors, you will be warmly greeted by our friendly, welcoming staff. You will then be guided to a private office, where you will be invited to discuss your requirements in a relaxed, intimate setting. At ADX, we believe that A Client is Forever, and the care and attention given to each client reflects that.

We do not operate with a commission-based model, nor do we subscribe to the power of pressure when guiding our clients towards a purchase. At Alberta Diamond Exchange, we love what we do and are happy to extend that passion to our clients.

Purchasing your fine jewellery from Alberta Diamond Exchange will also save you money. We purchase our diamonds directly from the cutting factories, thus eliminating the middleman. This saving in cost is transferred to you, the consumer.

You can feel assured when purchasing your Swiss watch from ADX. We deal in previously-owned premier Swiss watches. All of our watches are fully serviced and verified for authenticity.

In addition, as a small local business, we pride ourselves in our after-sales service. At ADX, we are here to take care of all your needs long after the sale is complete.

Our Values

Clients First

At Alberta Diamond Exchange, we take great care to listen to our clients, understand their desires, and create their visions to reality.


Before making a purchase, ADX strives to provide the education that every client needs to make an informed decision.


We offer our clients the finest diamonds, gemstones, jewellery, and premier Swiss watches. At Alberta Diamond Exchange, we provide the highest level of craftsmanship, attention to detail, and overall experience for every client.

Environmentally Responsible

ADX is committed to protecting the environment and sourcing our precious metals responsibly. Sustainability matters to us, so we only use recycled and re-refined precious metals.

Ethically Sourced

At Alberta Diamond Exchange, we sell certified diamonds and guarantee that we have taken all necessary steps to ensure that every diamond we buy or sell has been ethically sourced.