Thinking of Buying a Diamond Online? Read This First.

How well do you know diamonds?

Sure, you may be familiar with the 4c’s. You even may be very familiar with the 4c’s. Unfortunately, that is exactly what the industry wants you to be, familiar. These four important factors are just that, important factors. While they are important, they are also a dramatic oversimplification. The 4c’s barely scratch the surface on all there is to know about a diamond. In fact, they are often used to sell unsuspecting clients a diamond that looks great on paper, at a premium price, for a sub-par diamond. Most clients believe that a diamond that has identical carat, cut, colour and clarity will all look the same, but this is not the case.

You may think to yourself: “This doesn’t apply to me! I am buying an excellent cut diamond!” Unfortunately, it does, and not all excellent cuts are the same. Did you know there can be a 20-30% price difference between various excellent cut diamonds? This is based on how each one handles light.  Do you know the tricks used by cutters to maintain carat weight? How about depth and table percentages? Crown and pavilion angles? What about the effect fluorescence has on a diamond? How thick should the girdle of the diamond be? Sure, these are all things you can google, but even these factors are only part of the picture. A diamond is the sum of all of its parts, and knowing how these parts work together is extremely important. We often see clients being overconfident in their research, and paying more for factors they don’t completely understand.

Another point we often hear is: “Make sure you see the diamond in person, or at least a high-resolution image of it before purchasing.” You can definitely do that whether you’re purchasing online, or in-store. But, do you even know what you are looking for when you see the diamond? To the untrained eye, most diamonds will appear sparkly, especially when the online retailer is manipulating the camera to do so. Typically with diamond images, most clients are just looking at the inclusions. There is much more to a diamond than it’s inclusions. All of this seems very negative, but at the end of the day you want someone who really knows diamonds to be in your corner. Having someone who knows the ins and outs of, not only diamonds, but the industry itself. A trusted jeweller can provide expert advice, and in turn, save you time and money.

Online retailers do not own their inventory.

Do you think that Blue Nile and James Allen would have their prices that low if they owned their diamonds? Not a chance. All online retailers are pulling from the same pool of diamonds; brick and mortar stores included. The difference? The diamonds you are seeing online for lower prices are the diamonds that jewelers pass over. That’s right, it’s not some big secret, most of the cheaper diamonds you see are “discount” stones. Weird proportions, unfavourable inclusions, fluorescence, and even the location the diamond is coming from, all factor into how these diamonds are priced. Too good to be true definitely applies here.

At a brick and mortar store, you are going to pay more. Are you going to pay thousands more for the same diamond? No. A little bit more? Yes. Keep in mind that we are always as competitive as we can be, otherwise we wouldn’t be in business. We understand that the market is changing, and we need to keep current and competitive. Small businesses have some overhead: Rent, lighting, insurance and of course the expertise of a diamond expert. Think of your diamond consultant as your “Diamond Realtor”. Imagine you are moving to a new city, and are trying to find the perfect home in a good neighbourhood. Without knowledge of the market or the the city, you wouldn’t know where to start. You would most likely trust the advice of your realtor to find you that perfect home in the safest neighbourhood. This is what we do when assisting you with a diamond. We fit all of the pieces of the puzzle to find the best possible ring for you, whatever your specifications might be.

What can my local jeweler offer me that online can’t?

This is my favourite point. I love online shopping. I do it all the time. Who doesn’t love ordering random things on Amazon? I also have the expectation that what’s pictured isn’t always exactly what I’ll receive. Have you ever tried to return a product to an online retailer? Maybe that sweater you bought didn’t fit, so you need to pack it in a box and return it. No big deal. Now imagine instead of a sweater, the thing you are returning is a small, sparkling rock that you just spent a substantial chunk of money on. Are you just going to put it in a box and hand it to the kid at the FedEx counter? What happens then?

Okay, maybe your diamond arrives and you love it. Awesome. Who is going to set it for you? Did you know that no jeweller is going to cover any damage that occurs to a diamond that isn’t from them during the setting process? Although this doesn’t happen often, it does happen. You also need to be prepared to not have any warranty or aftercare provided to you. Yes, all of the online retailers offer it, if you are prepared to send your ring away for 8-10 weeks.

Another thing to keep in mind: having your claws checked. Modern rings need maintenance. Most women these days want a thin, dainty band, with thinner, daintier claws holding the diamond in place. (Sound familiar?) These types of rings need to be checked at a minimum every 6 months. This ensures that your savings do not literally fall out of the setting. Rhodium plating, size adjustments, and general maintenance are a reality of owning fine jewelry. Having a trusting relationship with your jeweler is important, since your engagement ring is the beginning of many more jewelry purchases you will make. Once again, we go back to having someone in your corner.

Our Recommendations:

  • Purchase from someone you like and trust. Having a relationship with your jeweler can be the key to a great experience. Not only for the purchase, but for the future as well.
  • Don’t purchase just because it is a good deal. Make sure that it is the right diamond for you. It needs to tick all the boxes, not just the price box.
  • Educate yourself! We offer one-on-one diamond and design consultations, and take pride in giving clients every detail we can, so that you feel confident in your decision.
  • Know the Top 10 Mistakes When Purchasing a Diamond.
  • Have fun! Buying your loved one something special that will be treasured forever should be enjoyable, not stressful.

5 Unique Engagement Rings You Didn’t Know You Could Buy

alexandrite engagement ringEngagement rings are kind of a big deal — said no person ever. Engagement rings are a HUGE deal. They’re something your significant other will wear for the rest of their lives, so you want to be sure you get something special for them. But what do you do when your significant other doesn’t want a traditional diamond ring? Well, don’t fret, because you have options.

Here are five unique engagement rings that you can opt for instead of the standard white gold diamond ring.

#1: Yellow or Rose Gold Settings

White gold engagement rings were all the rage for years, but yellow and rose gold have risen in popularity over the years. Even when paired with a traditional diamond, choosing yellow or rose gold make for a unique looking ring. Plus, they look great with other stones, such as a sapphire or morganite.

#2: Alternative Gemstones For A Pop Of Colour!

If your significant other prefers a pop of color in their engagement ring, they have options! Colored diamonds come in many different colors ranging from yellow, pink to even champagne hues. Sapphires are a great option for a center stone, as they come in almost every color of the rainbow, and can typically handle day to day wear. We are seeing light pinks, blues and greens gaining more popularity every day. We carry a wide variety of rings beautifully designed with stones of all kinds. Check out our online inventory to see more!

#3: Unique Cuts

In addition to a traditional round brilliant cut diamond, there are many options that can make for a unique engagement ring. From pears to ovals, or even a vintage looking rose cut diamond. We are also seeing trillions and marquise diamonds making a comeback!

#4: Unique Design

The design of the ring is a place where you can really get creative. Whether you find a unique ring design in stock, or you are going with a full custom design, you can make a ring as unique and beautiful as your significant other.

#5: Just the Band

Many couples opt to just get a band for the engagement ring. Whether you want something plain and simple or intricate and complete with diamonds or gemstones, we’re sure you can find what you’re looking for when you shop with us.

For the Perfect Engagement Ring, Visit Alberta Diamond Exchange Today

If you’re looking for that one-of-a-kind engagement ring for your significant other, we’re the place to visit. We carry numerous unique rings in our inventory and can also help you custom design one for your significant other’s unique tastes. Give us a call, check out our inventory online, or stop by our jewelry store today! We look forward to helping you.

What’s New in Jewelry Trends in 2019?

yellow gold halo engagement ringIt’s 2019, and boy do we have a lot to look forward to this new year, especially when it comes to jewelry and fashion. At Alberta Diamond Exchange, we’re always staying on top of what is hot in the fashion and the jewelry industry while also providing you with top-notch diamond jewelry.

These trends are what we have to look forward to and what you can expect to see in our fine jewelry store this new year!

Trend #1: The Bigger The Better

While dainty necklaces, small earrings, and even dainty engagement rings have ruled the fashion world lately, statement pieces are predicted to make a comeback in 2019. From large, dripping chokers to statement necklaces made with everything from diamonds to sapphires, you can expect to see a lot of bold pieces this new year.

Trend #2: Fancy, Asymmetrical, and Yellow Gold Engagement Rings

Some of the biggest trends for engagement rings in 2019 include asymmetrical designs, uniquely shaped diamonds, and the return of the yellow gold engagement ring. Inspired by Meghan Markle, Priyanka Chopra, and Cardi B’s engagements, these ring trends came from some of 2018’s biggest celebrity engagements. Keep an eye out on other celebrity engagements for these jaw-dropping rings.

Trend #3: Statement Earrings

While dainty earrings were once the most popular style of earrings, statement earrings are becoming more and more popular every day. Tassel, feather, large hoops, and everything in between will take the jewelry world by storm this new year.

Trend #4: Stackable Bracelets

The bolder the better—whether you’re stacking bangles or diamond patterned bracelets— your wrists will look stylish and trendy. Stackable bracelets will become all the rage in 2019 and they show no signs of stopping anytime after that!

Trend #5: Wearing What Makes You Feel Great

This trend will never go away. Wearing the jewelry and clothes that make you feel like your beautiful self will never go out of style. Whether it’s dainty or gaudy, bold or subtle, we have what’ll make you feel great in our fine jewelry store!

Find What You’re Looking For at Alberta Diamond Exchange!

Whether you’re looking to make a statement or for that perfect ring for your special someone, you can find it all at our store. We carry the latest in jewelry trends, unique estate and vintage jewelry, and the perfect diamond jewelry for the special someone in your life. Check out our selection online or stop by our store today!

Gifts For Him and Her: Your Guide to the Perfect Christmas Gifts, Even If It’s Last Minute!

 

The clock is ticking as Christmas Day draws closer and closer.  Though we’d like to think we’re not the last minute shopper kind, when it comes to finding something for our significant other, it can be quite challenging. We all want that one gift that will make his or her eyes light up from the very moment they open it. There’s nothing quite as perfect as than the sparkle in their eyes and the backdrop of a Christmas tree. But before we can get to that moment, we must find that one item! Here at Alberta Diamond Exchange, we’re all about helping you create a magical Christmas moment. 

For Her: Earrings She’ll Show Off All Throughout the New Year

fashion earrings

It was in ‘Breakfast at Tiffany’s’ where we learned “You can always tell what kind of a person a man really thinks you are by the earrings he gives you,” as uttered by the iconic Holly Golightly played by Audrey Hepburn. While you may not abide by this notion, gifting your lady a pair of diamond earrings will certainly tell her you care.

Diamond earrings are ideal for the fashionista who loves to accessorize just as much as they are the minimalist beauty who adores accentuating with one piece of jewelry. We recommend a pair of round bezel diamonds studs. These round stunners are ideal for daywear just as much as they an evening dinner. Another perfect contender is the 1.00ctw Inside Out Diamond Hoop Earrings given their equally beautiful, equally versatile look. If your loved one already wears hoop earrings, then this pair is guaranteed to win her over. For those who know their lovely lady adores yellow gold and whose style is more aligned with vintage and classic pieces, the Buttercup Diamond Studs are a true winner! If you can picture her in this charming pair, then come see us today and we’ll help box them up in the prettiest bow.  

For Him: A Watch He’ll Use and Treasure For Years to Come

watches for him

In the same essence as Golightly’s motto, it was fashion designer Giorgio Armani who said, “A watch is one of the most important things that you buy, it says a lot about a person.” If your boyfriend or husband is fond of watches, consider gifting him one he’ll treasure for decades. No matter his profession or favorite pastime, a watch that captures your beau’s essence is one he will wear will satisfaction during any occasion.

Our top three choices include the following: the Rolex Submariner, the Panerai Radiomir 1940, and the Omega Seamaster. Since we are always updating our inventory of men’s watches, we recommend viewing our inventory in person. We’ll be able to help you settle on a watch that is true to his character and once you’ve found it, you might find something to treat yourself.       

Find Your Perfect Christmas Gifts Today

Christmas is the time of year to surprise your loved ones with something extra nice. A piece of jewelry is something she’ll remember for a lifetime and a watch is something he’ll treasure perpetually. Your last minute shopping habits don’t have to be compromised! Visit us today and we’ll help you find the perfect gift for him and her.  

Don’t Wait to Get Your Christmas Gifts: Visit a Fine Jewelry Store Today!

christmas giftsChristmas is still about a month away, but we promise that once you blink, you’ll open your eyes to the sight of Christmas morning rather quickly. Have you gotten all your gifts yet? What about one for your significant other? Your mother? Even your father? If you haven’t, well, it’s best to get on it! If you’re in need of ideas and really want to get them something special—especially if we’re talking about your significant other here—it’s about time you visit a fine jewelry store. At Alberta Diamond Exchange, we carry a wide variety of beautiful fine jewelry that will make for the perfect Christmas gift for your sweetheart, regardless if you’re shopping for a boyfriend or girlfriend, husband or wife.

Our selection includes:

1) Diamonds, Diamonds, Diamonds

Diamonds are beautiful, stylish, and last forever, making them a great Christmas present (which we’re sure you already know). From diamond bracelets and necklaces to earrings and rings, we carry a wide assortment of diamond jewelry that’ll make the perfect gift for her—no matter if “her” refers to your girlfriend, mother, sister, or anyone in between.

2) Watches for Him and Her

We also carry watches for both him and her. Even with the rise in popularity of cell phones (and thus using cell phones to check the time), watches have failed to go out of style. We carry a wide range of them in our inventory that’ll make the perfect gift whether you’re looking to gift him or her something special. We also carry a selection of watch winders starting at $295.

3) Necklaces, Bracelets, and Earrings

At Alberta Diamond Exchange, we also carry high-quality necklaces, bracelets, and earrings that’ll make for the perfect stocking stuffers. We have a wide selection of jewelry made from high-quality materials and precious stones, including diamonds, sapphires, morganite, and more. Whether you’re looking for the perfect necklace that says I Love You or a nice gift to show someone how much you appreciate them, you can find that and more at our fine jewelry store.

We Also Do Custom Work

If you’re looking to custom design jewelry or repurpose old jewelry for a special Christmas gift, we can help you with that as well. We can create beautiful custom work that is sure to blow away the person you gift it to.

Call or Visit Us Today!

Don’t wait to the last minute to start your Christmas shopping. Visit our fine jewelry store today for all the Christmas gift inspiration you need this holiday season!

Diamond Jewelry Trends that Will Never Go Out of Style

diamond jewelry

Diamond jewelry has always been popular, but the way in which we wear them has evolved over time as the decades have passed. These are some of the hottest diamond jewelry and earring trends we’re seeing cropping up today that not only look great but also show no signs of stopping anytime soon.

Trend #1: Dainty Jewelry

As opposed to, say, the ‘60s and ‘70s, dainty is now being favored more than gaudy. While gaudy jewelry is still stylish, many are opting for daintier diamond jewelry. From soft necklaces that lay at the base of your neck to small studs for your ears, dainty jewelry is not going away anytime soon.

Trend #2: Multiple Piercings

When it comes to diamond earrings, more is truly the merrier. A huge trend among young adults is to obtain numerous piercings and then adorn their ears with different kinds of earrings. This is also where the dainty trends come in. Because many people have numerous piercings, they often opt to wear smaller, daintier diamond earrings to make room for more earrings. This trend not only looks great but you can also get really creative with the way you pair your diamond earrings with other pieces of jewelry.

Trend #3: The Return of the Tennis Bracelet

Tennis bracelets had seemed to be dying out for a while but have made a complete resurgence in recent years—including for men! Diamond tennis bracelets are beautiful and make for the perfect addition to your collection of diamond jewelry.

Trend #4: Colored Diamonds

We’ve all heard of giving chocolate to our significant other for Valentine’s Day, but have you heard of chocolate diamonds? They’re gorgeous and last a lot longer than the average piece of chocolate. Colored diamonds, including the infamous chocolate diamond, have made a comeback. If you’re looking for something to gift to your sweetie or are looking to propose, consider a colored diamond for a unique twist on a classic look!

Diamond Jewelry at Alberta Diamond Exchange

All in all, no matter the trends or the kind of jewelry you are interested in wearing, we can help you find the best diamond jewelry you are looking for at Alberta Diamond Exchange. From custom-made engagement rings to estate jewelry and trade-ins, we carry a wide selection of diamond jewelry in our inventory. Call us today to schedule an appointment or stop by to check out our showroom!

5 Things You Can Do With Your Rings After a Divorce

sell my engagement ring

When we think about engagement rings, we usually think in terms of buying one, but what do you do with them if you’re getting a divorce? If you’re going through a divorce, you may be wondering what to do with your engagement ring and wedding band. Fortunately, with us here at Alberta Diamond Exchange, there are different things you can do to get the most value from them.

Idea #1: Sell It!

Selling your engagement ring and wedding band is an easy way to make quick cash. If you’re wondering “where can I sell my engagement rings,” we’re the place to go. At Alberta Diamond Exchange, we’ll be sure to give you a good price for your engagement ring so you can use that money to work on a project or to buy yourself something nice. We will walk you through the selling process, so you can ensure that you are getting your money’s worth for it.

Idea #2: Use the Stones for Other Jewelry

Another option is for you to have the stones repurposed. More often than not, engagement rings and wedding bands have numerous beautiful stones that can be used in new pieces of jewelry. We can take the stones and place them in new rings, bracelets, necklaces, or earrings. That way, you’re not parting with beautiful jewelry and instead are doing something useful with your rings.

Idea #3: Create Something New

The metal from your rings can also be melted and then molded into something new. So if you’re in need of a new chain for that diamond necklace you just made from the diamond in your ring or something else, we’ve got you covered.  

Idea #4: Trade it In

You can also trade in your ring for something even more spectacular. We carry a wide selection of beautiful jewelry, from diamond earrings to unique estate jewelry. You truly can never know what you may find in our showroom. We are honest traders and will ensure you get the value of the rings back so you can find something nice.

Idea #5: Repurpose it For Someone Special

With the precious stones and metal from the rings, you can create something special for someone who is special to you, like a daughter or sister. The gift will be special and you won’t have to worry about the materials going to waste. It’ll be a gift they never forget.

Call Alberta Diamond Exchange Today!

If you’re going through a divorce and want to do something with the rings, we can help. Whether you’re asking yourself “where can I sell my engagement rings?” or looking to repurpose them into something new, we’re the place to call. Give us a call today to set an appointment. We look forward to helping you!

Five Fabulous Ideas for Wearing Unique Estate Jewelry

You never know what kinds of things you may find at an estate sale. From old typewriters and fine china to clothes and musical instruments, people tend to collect a lot of unique and invaluable items throughout their lifetimes, ones that have another life with someone new when sold at an estate sale. And this most definitely includes jewelry. Here are five fabulous things you can do with the estate jewelry you’ve purchased.

1. Get Creative with Brooches

Brooches seem to have the connotation of being “sooooo last century,” but that’s not the case! In fact, there are many ways you can get creative with them and match them to current trends in fashion. Some of our favorite ideas include using the brooches to essentially create an armored shoulder and using them to decorate the neckline of a dress or blouse. Either way, you’ll be wearing something snazzy, fun, and different!

2. Mix and Match

While some vintage jewelry comes in a set (necklaces with the matching earrings, etc.), but it’s a great idea to mix and match them as well. Estate jewelry tends to be incredibly unique and most of it, you can’t even find in stores anymore, so you can truly get creative with the combinations you come up with.

3. Repurpose

If you’ve found jewelry that’s made with beautiful, precious stones but it totally isn’t your style, you can always repurpose it. The gems, metals, and even things like the clasp can be reused to make a new piece of jewelry, one you’ll prefer and love to wear.

4. Gift Them to Someone

Vintage jewelry is beautiful, unique, and can make for the perfect gift, especially when you find something that you know the person will absolutely love.

5. Sell or Trade Them

If you’ve inherited estate jewelry from a relative that you don’t necessarily want to keep or repurpose, you could always trade or sell them. This is a great way to earn some extra cash or to find another beautiful piece of jewelry that may normally be out of your price range.

Estate Jewelry at Alberta Diamond Exchange

At Alberta Diamond Exchange, we sell vintage and estate jewelry and offer trade-ins as well. Whether you’ve inherited jewelry you’d like to trade in or want to get something appraised, look no further than Alberta Diamond Exchange. Call today!